Skinny pop

Skinny Pop is a great snack because it’s just as bingeable as the shows you’re watching. To put that notion on display, we created the campaign that Skinny Pop is the perfect snack to binge watch with because no matter how many shows you watch, you can just keep popping away with Skinny Pop.

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The popability index

In a world where everyone has that show “you just gotta see,” it can be overwhelming to sift through the internet to find a great show. That’s why we created the Popability Index—a website made by binge-watchers, for binge-watchers. We scan social media to see which shows people are buzzing about, and invite users to submit their reviews for a chance to get a sneak peek at the next big streaming hit.

GoPuff Partnership

Via Hulu pause ads, we’d support people’s binging by offering them a GoPuff promo code for discounted Skinny Pop. Because it’s not binge watching without Skinny Pop.

Art Director: Austin Anglin