Jamba

Jamba wanted earned-media support for their new, vibrant “Just Gotta Jamba” rebrand, which was geared toward a younger audience who prioritizes self-expression. Out of that prompt came the Jamba x Color Dept. collaboration, which took the dynamic colors and delicious flavors of Jamba’s smoothies, and turned them into an act of self-expression via nail polish.

impact

• The Color Dept. mentioned the Jamba kit provided a significant increase in sales—especially for a pre-order kit.

• The Color Dept. also mentioned seeing a 7,000% increase in website traffic as well as a healthy amount of social media re-shares and impressions.

• The collaboration received coverage in publications such as: Fox Business, Spoon University, Yahoo Finance, Foodgressing, License Global, and PR Newswire.

Hype Video

Photography

Creative Direction: Brett Williams

Art Direction: Elena Gatti